![]() Ellipse & Chroma Softy Rose Gold Classic Thank You Gift Set drinking and mixing glasses and a thank you box. The Thank You Mixing Glasses Set features four 16 Oz. Band fits around standard size blankets with hook and loop closure. The Thank You Blanket Band is the perfect way to personalize a blanket gift. Ideal as a small edible gift for customers or clients, this item can also be paired with drinkware for a more deluxe custom gift. Our popular custom blended berry nut mix, the Because You’re A Favorite Gift Bag, is the perfect little something to say thank you. This customizable kit comes equipped with everything you’ll need to start growing, just add water and set in a sunny window. Perfect for spring promotions, celebrations, and events, this petite terracotta kit has a glazed interior and is outfitted with a passive hydroponic system known as “wicking,” which brings water and nutrients up to the plant’s roots. There is no hidden agenda.”Ī unique and fun way to say Thank You, the Modern Sprout Tiny Terracotta Grow Kit Thank You Daisies clever gift delivers everything they need to nurture and grow a houseplant. According to Benedict Clark of customer engagement platform Acquire, “Giving a gift ‘just because’ shows appreciation without an obvious attempt to get something in return, emphasizing your authenticity. When it comes to expressing sincere gratitude to your customers, carefully selected gifts are one of the best options available. While many companies, especially those in the restaurant industry, choose to offer discounts instead of free gifts during their customer appreciation day events, others elect to provide gifts instead. The main reason is that most people are useless at fractions.” Several academic studies have sought to measure whether consumers prefer discounts to free gifts or “bonuses.” Research published in the Journal of Marketing found that shoppers “ much prefer getting something extra free to getting something cheaper. With research strongly pointing to the value of having a well-developed and well-funded customer appreciation strategy, we examined the benefits of distributing free customer gifts (aka swag) as part of a customer appreciation day promotion. Furthermore, 68% of customers stop doing business with a company because of a “perceived attitude of indifference on the part of the company.” Yet only 62% of respondents felt that most of the businesses they shopped at have shown good customer appreciation. According to AYTM, a market research company, 91% of respondents to their customer appreciation survey stated that they would be more likely to do business with companies that show appreciation to their customers. Showing gratitude to your customers goes a long way towards improved customer retention and increased business growth. According to Harvard Business Review, increasing customer retention rates by 5% increases profits by 25% to 95%. That’s because it is significantly cheaper to keep a current customer than attract a new one. While offering serious discounts and freebies on an annual basis takes a chunk out of your marketing budget, regular customer appreciation promotions are well worth the cost. The Best Customer Appreciation Day Gifts Improve Customer Retention Other businesses choose to send handwritten thank you notes and/or personalized swag (such as calendars, gift baskets, and apparel) to their loyal clients once a year. Wireless carriers T-Mobile and Boost Mobile frequently give away snacks and raffle off promotional merchandise, such as branded t-shirts and hats, at customer appreciation events across the nation.īanks, car dealerships, utility companies, hair salons, restaurants and retail stores also hold annual “customer appreciation” open house events with free food, product samples, and gifts. Similarly, many Jimmy John’s franchise locations have a $1 sub day promotion each Spring to show their regulars how much they appreciate them. Other businesses opt to choose a different annual date to show gratitude to their customers.ĭairy Queen, for example, has generated great publicity and customer goodwill over the past decade with their deep discounts (50% off all menu items) during their annual “fan appreciation day” promotion held near the end of January. Many companies observe April 18th as National Customer Appreciation Day. The best Customer Appreciation Day gifts honor your relationship with your customers and show that you value them.Ĭustomer Appreciation celebrations can be held on any day, week, or month that works well for your company and customers.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |